[spiroyster]

Even at 20 grand... I'm struggluing to think who the target audience is tbh. Literally the only target audience I can think would be high subscriber youtubers who have to decode their own 8K videos who want to show it off and can gain enough revenue to justify it. And then they would be gimped by a 6K screen. Apple will add value and won't be selling at a loss. I predict not many sales... also suprised they are still x86'ing it tbh. It does feel like a return the days of old SGI workstation prices and custom purpose, but there isn't a restriction on platform these days like there was and I feel the market isn't there to require one platform over another.

I presume this is purely for people who edit their own videos, and even then the likes of RED (who are 8K champions) say macs can't offer anywhere near the price to performance ratio that equiv Windows PC's can with FinalCut Pro X. RED custom solutions have recently been ousted by nV RTX for a fraction of the price.

Or maybe some hipster design studios might get one or two for funzzies.

Smoke/Flame and Maya are the only CGI Autodesk products that natively work on macOS. AutoCAD has a macOS native (with slightly fewer features than the windows version), but every other product dealing with AEC, Oil & Gas and BIM/BEM modelling are all Windows. No one in CAD would be able to justify that price, the only ones in CAD who require that would work in the Oil & gas industry where Autodesk have approx 90% market share in AEC don't even support macOS for Revit/BIM etc. Services they use for BEM and Oil & Gas operate on a subscription basis (called perpetual licenscing) and run on the cloud and Windows.

Design wise it is gorgeous as ever, although I do prefer the ashtray.

Shame really, my boss is a Apple fan, he's been waiting for the new Pro for a numbe of years now... that was going to be my opportunity to grab his old ashtray for a decent price :(. He won't be letting go of his for a while now.